This content is for educational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Read more.
Dr David Sewell
One Vision Health
YouTube vs website video: how each supports reach, SEO and the user journey
YouTube and website video each play a different role in a successful healthcare content strategy. In this video, Dr David Sewell, Head Of Digital, explains how YouTube supports reach and discovery, while video on your own website creates a richer SEO experience through schema, citations and stronger user journeys.
Transcript
Video on YouTube and video on your website can serve the audience in different ways.
On YouTube it helps with things like reach, you can find new audiences more easily as people scroll through looking for answers to their questions.
However, it's a much richer experience on your own website where you can add more complex information such as rich schema data and citation sources and give people the ability to navigate to additional content that's relevant to them.
So for SEO we recommend that both platforms are used as video providers because they're serving different purposes in the user journey.