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Sam Beavan
One Vision Health
Why video is so effective for healthcare marketing, education and engagement
Video is one of the most effective formats for healthcare marketing because it combines education, emotional connection and audience engagement. In this video, Samuel Beavan, Managing Director, explains why video works so well across health education, medical communications and digital campaigns.
Transcript
Video is a fantastic format.
You can see it's being used everywhere.
Watching video on social media is now the most popular online activity.
It's really good for health education and medical communications because it can help not just engage audiences, but also persuade them because it's a more emotive format.