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Sam Beavan
AnswerPack
Why a rich website video embed outperforms a basic YouTube embed for healthcare marketing
A simple YouTube embed may be easy to add, but it often falls short when your goal is SEO, lead generation or audience engagement. In this video, Samuel Beavan, Managing Director, explains why richer website video embeds with clinical review, citation information and E-E-A-T signals are more effective for healthcare marketing and chat-based search visibility.
Transcript
It might feel really easy to just add a YouTube embed to your website.
However, that's fine if you're happy with just building brand awareness and you just need to get the content seen on your site.
But if you're looking to improve your website traffic and grow your customers or improve your database, then you need to build a much richer embed for your video content.
And that's why we produced AnswerPack.
This includes all of the EAT best practice for Google and things that relate specifically to healthcare, such as clinical review and reviewer and citation information that tell you this is the most trusted source of information.
And this has been optimized to make sure that your content is most visible in the chat-based search and Google.
So we would suggest YouTube for YouTube brand awareness-related content, but your website for more specific queries when you want to capture that audience attention and do something with it.
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