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Where did the idea for Numan come from?
Sokratis Papafloratos explains that the idea for Numan came from his own questions and concerns about getting older, and wanting to maintain optimal health with tailor made solutions for men as they get older.
Transcript
I know I may not look it but I've turned 40 recently and, as you grow older, health and well-being become increasingly important. So I find myself asking questions, needing support, needing help in ways that I didn't need when I was 25. And I also noticed that a lot of my friends were having issues around conceiving, issues with their partners, issues around, kind of, their general health and well-being, and I wanted to do something to help that.