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Sam Beavan
One Vision Health
What types of video work best for healthcare marketing campaigns?
The most effective type of healthcare video depends on your campaign objective, audience and stage of the decision-making journey. In this video, Samuel Beavan, Managing Director, explains which video formats work best for brand awareness, consideration and engagement, from testimonials and explainer videos to focused FAQ content.
Transcript
So the type of video that's going to be most effective for your particular campaign and will depend very much on the objective that you have.
So if you're looking to sort of drive brand awareness, then we would suggest customer stories, testimonials, explainer type videos.
If you're looking to drive more audience behaviours around selection and consideration, then we would suggest more specific FAQ types of videos.
And that's an area where we can definitely offer support.