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Dr David Sewell
AnswerPack
What is the AI search opportunity?
AI search is changing how people ask questions and how healthcare content needs to be created. In this video, Dr David Sewell, Head Of Digital, explains why pharma, medtech and healthcare organisations should build detailed information hubs that answer niche, specialist questions, helping them improve visibility in AI overviews, conversational search and future-focused healthcare SEO.
Transcript
We're seeing with the advent of AI that people are becoming more conversational in their search and they're asking much more detailed questions.
The pharma and medtech companies can prepare themselves for the future by building now detailed information hubs that answer very niche questions.
This is different to how search has been practiced before, where more generic and less detailed content was considered the way to appear in search results.
But with AI overviews, what is needed is the niche content, the content that demonstrates expertise.
The next step is to learn more about AI.
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