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Dr David Sewell
One Vision Health
What is schema and why does it matter for healthcare SEO and AI search?
Schema helps search engines and AI systems understand the content on your website quickly and accurately. In this video, Dr David Sewell, Head Of Digital, explains what schema is, how it structures content such as video, images and text, and why it has become increasingly important for healthcare SEO, discoverability and digital authority.
Transcript
So schema is a way of describing content in an organized structured way.
So any type of content on a website can be defined using schema and there are many different schemas that can be applied.
Schemas can be specific to video objects, they can be specific to images or text content.
And in 2026 schema is incredibly important.
The schema is a quick way for search engines and for artificial intelligence crawlers to understand the content on your website.
They can simply look at the schema and understand what is on your page.
And understand what is on your page.