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Dr David Sewell
One Vision Health
What is healthcare SEO and how does it differ from standard SEO?
Healthcare SEO requires a more rigorous approach than standard SEO because medical content must meet higher standards of trust, accuracy and credibility. In this video, Dr David Sewell, Head Of Digital, explains how healthcare websites must align with Google’s YMYL expectations through trusted sources, clear citations and evidence-based content.
Transcript
So with healthcare SEO we have to adhere to more strict guidelines which is actually helpful.
For Google it calls them the 'Your Money or Your Life' content types and this means that everything we produce has got to have trusted sources, clear citations and be believable because this type of content in SEO matters to people's lives. .