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Dr David Sewell
AnswerPack
What is AnswerPack?
AnswerPack is designed to do far more than a standard video embed. In this video, Dr David Sewell, Head Of Digital, explains how AnswerPack helps healthcare organisations embed video with rich schema, citation sources, reviewer profiles and trusted content signals to improve visibility in search, AI crawlers and healthcare digital marketing campaigns.
Transcript
So AnswerPack is a simple way to embed videos onto your website, but it's more than just a YouTube embed equivalent.
AnswerPack has rich schema, and this is very important in 2026, because we need to be able to show to search engines and to AI crawlers that the content in your video is trusted.
So things like citation sources and the reviewer profiles, the video's origins and the proof behind the video content itself can all be included in the video schema.
You don't get that with a YouTube embed.
AnswerPack is a great way to get started.
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