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Dr David Sewell
One Vision Health
What analytics should healthcare organisations track?
Traditional digital marketing metrics do not always tell the full story for healthcare organisations. In this video, Dr David Sewell, Head Of Digital, explains why behavioural signals, audience engagement and user journeys provide more valuable insight than clicks alone, helping healthcare teams understand whether their content is resonating and supporting stronger digital performance.
Transcript
We'd recommend that you move away from looking at the traditional metrics for tracking, such as clicks, and move more towards the behavioural signals, because what's important is whether or not the content you're providing is resonating with the people who visit your site.
And also look at journeys through the site to see if you can segment those visitors and understand their journeys and their experiences better.