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Sam Beavan
One Vision Health
The role of video in SEO: driving traffic, authority and conversion
Video should be an active part of any healthcare SEO strategy because it supports visibility, engagement and conversion. In this video, Samuel Beavan, Managing Director, explains how video helps drive website traffic, improve authority signals and create stronger user journeys that support long-term search performance.
Transcript
Compared to traditional search or conversion rate optimisation, video has a really strong role to play.
And in fact, we would recommend that video is integrated into those campaigns.
One, because video can help drive traffic to your website if it's got the appropriate structure around it.
But also, video is an incredibly good medium for keeping people on the page longer and driving more effective journeys throughout your website.
And Google can pick up on this, and this will help with the authority of the site as a whole.
And consequently, the visibility of the site as a whole.
In terms of conversion, because it's a much more connective and emotive medium, when it's delivered well, it's more persuasive and can help improve your conversion rate too.