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Dr David Sewell
One Vision Health
The biggest healthcare SEO mistakes: weak user journeys, calls to action and internal linking
One of the biggest healthcare SEO mistakes is treating pages as isolated assets instead of part of a wider patient or user journey. In this video, Dr David Sewell, Head Of Digital, explains why calls to action, internal linking and website journeys are essential for improving SEO performance, engagement and conversions.
Transcript
A common mistake in SEO is to treat pages as individual content pages and what matters more is to encourage a journey for people once on your website.
So that means focus on the calls to action and the internal linking is much more important for SEO in 2026.