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Dr David Sewell
One Vision Health
How video object schema supports E-E-A-T, trust and healthcare SEO?
Video Object Schema can play an important role in demonstrating E-E-A-T across healthcare websites. In this video, Dr David Sewell, Head Of Digital, explains how schema can highlight presenters, reviewers and citation sources to strengthen expertise, authority and trustworthiness, while helping transfer those signals to your wider healthcare website.
Transcript
Video Object Schema helps to demonstrate EEAT in Google's language.
That's expertise, experience, authority and trustworthiness.
We're able to use the Video Object Schema to describe people who present the video, the people who have reviewed the video and all of the citations that were used in support of the content within the video.
That's important to your website because that attributes that trust and authority from the video to your homepage and to your website as a whole.