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Sam Beavan
One Vision Health
How video improves website traffic, user journeys, authority and conversion
Video can do much more than increase engagement. It can also support SEO, strengthen website authority and improve conversion performance. In this video, Samuel Beavan, Managing Director, explains how well-structured video content helps healthcare websites drive traffic, keep users engaged and encourage more effective digital journeys.
Transcript
Compared to traditional search or conversion rate optimisation, video has a really strong role to play.
One, because video can help drive traffic to your website if it's got the appropriate structure around it.
But also, video is an incredibly good medium for keeping people on the page longer and driving more effective journeys throughout your website.
And Google can pick up on this, and this will help with the authority of the site as a whole, and consequently the visibility of the site as a whole.
In terms of conversion, because it's a much more connective and emotive medium, when it's delivered well, it's more persuasive and can help improve your conversion rate too.