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Dr David Sewell
One Vision Health
How video improves healthcare SEO rankings through engagement, education and search performance
Video can strengthen healthcare SEO by increasing time on site, improving user engagement and supporting richer content experiences. In this video, Dr David Sewell, Head Of Digital, explains how video content helps healthcare websites perform better in organic search while also delivering trusted health education in a more engaging format.
Transcript
Google's aim is to provide a rich variety of content in response to a query, and video is considered one of the most rich experiences a website can provide.
So, unsurprisingly, video content does particularly well in organic search.
It's very useful because of the behavioural signals it provides.
So, when someone watches a video, they tend to stay on a website for longer, and they tend to want to explore more video content on a website too.
Video is also a great medium for educating the viewer, especially if the presenter is trusted and trustworthy, and for healthcare professionals, seeing someone present information who's maybe from their peer group really helps get the messages across.