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One Vision Health
One Vision Health
How to verify healthcare content for accuracy, trust and clinical reliability
Tracking patient journeys across digital channels is becoming more complex as privacy rules and consent requirements evolve. In this video, Dr David Sewell, Head Of Digital, explains why healthcare marketers should combine practical tracking methods such as UTM tagging with a stronger focus on audience behaviour, segmentation and measurable outcomes across the platforms they control.
Transcript
When we produce our content, we first identify the needs of the audience.
We then create the content or check it against approved verified sources.
This is done by a medical professional who then also re-reviews the content regularly to make sure that it's up to date and still accurate.
The aim of this is to ensure the content is trustworthy, reliable and most of all useful for the intended audience.