What is schema and why does it matter for healthcare SEO and AI search?

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How to stay GDPR compliant in healthcare digital marketing

GDPR compliance remains essential for healthcare websites, especially where tracking, consent and search visibility are concerned. In this video, Dr David Sewell, Head Of Digital, explainswhy a robust cookie consent platform is a key part of healthcare digital marketing, and how poor consent implementation could affect compliance, website performance and even search presence.

Transcript
To stay GDPR compliant, the first step is to ensure you have a cookie consent platform in place. And that's increasingly important in 2026. Google is now analysing your consent systems and sending out warning notices for anyone whose consent system is not working properly. They will take your site from search results if cookie consent is not implemented correctly.

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