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Dr David Sewell
One Vision Health
How to stay compliant with healthcare regulations while creating SEO content
Compliance is central to effective healthcare digital marketing, especially when creating SEO content for regulated sectors. In this video, Dr David Sewell, Head Of Digital, explains how clear processes, careful claims management and the right language choices help healthcare organisations stay compliant while producing useful, search-friendly content.
Transcript
Remaining compliant in SEO relies heavily on process and procedures that you have in place.
So this would include things like claims that you can make, the language that you're allowed to use around the claims, and that's also important for paid advertising.
So the SEO team producing content that's useful to the visitor needs to be very wary about and aware of the language that they are allowed to use in the copy they're creating.