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One Vision Health
One Vision Health
How to plan healthcare video content for better patient journeys and conversions
AI search is changing how people ask questions and how healthcare content needs to be created. In this video, Dr David Sewell, Head Of Digital, explains why pharma, medtech and healthcare organisations should build detailed information hubs that answer niche, specialist questions, helping them improve visibility in AI overviews, conversational search and future-focused healthcare SEO.
Transcript
So the first thing we need to do when we're planning video content is really understand the purpose and what we're trying to gain out of it, what success looks like.
If this is to improve the user journey and to improve conversions, we really need to understand the journey map and see where the need is for these videos.
Maybe there's a want for more information to be fed at this point in the journey.
If we're looking for more traffic purposes, we need to understand the popularity of that with tools and metrics such as search volumes, such as social listening, such as research into customer behaviours, etc.
When we combine this with what the client needs as well and the client's kind of style, that's when we get the best outcome from the situation.