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One Vision Health
One Vision Health
How to measure ROI from healthcare video content and track patient conversions
Better analytics can help healthcare organisations make smarter decisions about patient acquisition and budget allocation. In this video, Dr David Sewell, Head Of Digital, explains how tracking on-site behaviour, CRM feedback loops and conversion paths can reveal which digital journeys drive the best results, supporting more effective healthcare marketing and patient growth strategies.
Transcript
We completely understand that there is limited budget for healthcare marketeers to do everything that you want to do and it's even harder when you create something and you can't demonstrate the value that that brings.
So one of the things that we've done is we've looked at how video can actually allow you to capture data so you can actually track and measure what's working for you and what's not.
Recent case studies show that there's a huge percentage increase from having video content and answer pack on your website but more importantly you're answering the patient's questions that they have you're reassuring them on every step of the journey and then you can capture their details at the end of the video via our lead form.
So unlike traditional use of video we can actually track which videos are driving conversions for you and this makes it a much more effective way of tracking lead generation across your campaigns.