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One Vision Health
One Vision Health
How to ensure clinically approved healthcare content that builds trust and meets google standards
Schema helps search engines and AI systems understand the content on your website quickly and accurately. In this video, Dr David Sewell, Head Of Digital, explains what schema is, how it structures content such as video, images and text, and why it has become increasingly important for healthcare SEO, discoverability and digital authority.
Transcript
The growth of social media and digital tools have been fantastic for disseminating messages far and wide.
I think the Covid pandemic has really shown that that also means that misinformation and disinformation is just as easily spread.
Health information is probably the most important information to trust because it's sometimes life or death.
The Patient Information Forum independently verify and validate content production processes from other organisations.
We're really excited that we've got a PIF TIC which means that our process fits their 10-step process.
Our checklist for reviewing content includes looking at when the piece of content was created, when it was last edited, when it has last been updated.
It also looks at all the different references and citations it may have used and we do link these underneath the source.
Most recently Google has been using its concept of EAT for expertise, authority and trustworthiness.
At One Vision Health we make sure that the content we produce matches these Google guidelines so that in future when Google is deciding which content to show people searching for information it will more likely show the content that is considered trustworthy.
And this allows us to achieve really high success for our client campaigns because we meet the audience's needs.