This content is for educational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Read more.
One Vision Health
One Vision Health
How to create authentic, high-quality healthcare videos that build patient trust
Simply embedding YouTube videos on your website can limit the SEO value of your healthcare content. In this video, Dr David Sewell, Head Of Digital, explains why Google and AI search features may prefer to send users to YouTube rather than your own site, and what that means for healthcare brands trying to grow organic visibility, website traffic and audience engagement.
Transcript
As healthcare video specialists, we know there are two key things that all our video content has to have.
Firstly, it needs to be high quality, have high production values.
It needs to look nice, sound nice, feel nice.
The audience, even if it's only subconsciously, will make a connection between the quality of the video and the quality of your product and your service.
It could be even reflective of the cleanliness of your hospital and how they feel they might be treated.
The second ingredient is authenticity, a human approach, making it feel natural and empathetic.
These two ideas of high production values and authenticity can seem at face value to be mutually exclusive.
Mainly because of the rise of selfie videos, vlogs and TikTok.
That rough and ready style has become synonymous with authentic, but it's not the only way to do it.
We go to great lengths to make sure that all the content we produce is of both high quality and is authentic, which are both essential for all our healthcare clients.
We go to great lengths to make sure that all the content we can do is to make sure that all the content we have is of the quality of our healthcare clients.