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One Vision Health
One Vision Health
How patient research and journey mapping improve healthcare content strategy
AnswerPack has been developed specifically for healthcare organisations that need more than generic video hosting. In this video, Dr David Sewell, Head Of Digital, explains how AnswerPack differs from other hosting options by including healthcare-focused schema, clinical reviews and citation data that help demonstrate authority and improve visibility in AI search and digital healthcare marketing.
Transcript
A fundamental part of our process is the way we approach coming up with campaign ideas and your strategy.
We don't start with your assumptions about your audience, we'll go directly to them to learn about their experiences, their needs and their current touch points.
What this means, whether we're talking about patients, healthcare providers or anywhere in between, is we'll talk to them directly to come up with 11 stage journey maps which inform everything from content creation, campaign ideas and even the metrics that we might be measuring.
This means that when we're choosing campaigns we're identifying the ones that will be most likely to be really effective and also they might not be ones that you thought of.