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Dr David Sewell
One Vision Health
How do you measure visibility on AI search?
Measuring visibility in AI search is still evolving, but meaningful outcomes matter more than vanity metrics. In this video, Dr David Sewell, Head Of Digital, explains why healthcare marketers should focus on conversions, performance outcomes and the real impact of digital activity when assessing success in AI search and modern healthcare marketing.
Transcript
This is a question that's ongoing at the moment and many of the major software providers for search marketeers haven't yet settled on an agreed response for measurement.
So my recommendation and our approach would be to look at the impact that your activity is having on the conversions and on the outcomes that you're seeking.