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One Vision Health
AnswerPack
How answerpack video filming works for consultant-led healthcare content
AnswerPack is designed to do far more than a standard video embed. In this video, Dr David Sewell, Head Of Digital, explains how AnswerPack helps healthcare organisations embed video with rich schema, citation sources, reviewer profiles and trusted content signals to improve visibility in search, AI crawlers and healthcare digital marketing campaigns.
Transcript
A typical answer pack filming session involves interviewing a consultant, a medical expert on camera, typically for about an hour, where we answer between 5 and 20 questions that we have planned in advance, that are normally questions that we know patients are looking for answers to.
We try to keep it as natural as possible in that it should feel like a consultation that these doctors do day in day out.
One of the key things that we do is to get the consultants to use the word 'you' as much as possible so that the audience, the patients looking for answers to their health questions, feel that they are being empathised with, that they are being directly spoken to.
There will be plenty of time for many takes if required and only the best one ever gets seen by anybody else.
Also, the consultants are the expert and so they would always have final approval of the content.
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